The Bond is a state-of-the-art home for media businesses, located on the site of a former Victorian gasworks in Digbeth. It is designed to boost Birmingham's status as a major center for TV, video gaming, digital, and film production. The space aims to empower regional indie production companies and create new content, technology, and business models. The Bond will operate as a Google-style campus, offering content creation, technology, training, and development in one physical space. It will bring diverse businesses together, fostering collaboration and innovation. The space will open doors for West Midlands talent to work in the TV, gaming, film, and digital industries, transforming Digbeth into a key hub for UK and international content production.