Product Launches, Pop ups and Press Events

Icetank

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Modern event space with sleek decor for product launches and press events.
  • From £2339
  • 120 Reception
  • Covent Garden, Tottenham Court Rd, Holborn, Leicester Square
  • From £2339
  • 120 Reception
  • Covent Garden, Tottenham Court Rd, Holborn, Leicester Square
Icetank, with its contemporary architecture and iconic design, is a standout event venue in Central London. Ideal for a variety of events, it features state-of-the-art AV systems, complete customisation capabilities, and large windows ideal for external branding. This versatile space is specially designed to host up to 120 guests but remains perfect for smaller, exclusive events. Located in a stunning Edwardian mansion in Covent Garden, Icetank is a truly unique event space in the area perfect for product launches, press events, brand activations, and a variety of corporate events.
  • Large floor-to-ceiling windows for external branding
  • Professional AV/PA system with built-in speakers
  • Venue technician included
  • Complete venue customisation capability
  • 82-inch TV for branding displays
  • HD projector with infinity cove
  • Customisable RGB lighting throughout
  • Street-level access with 6ft-wide doors



Frequently asked questions

Icetank can accommodate up to 120 guests for standing receptions, 50 guests for seated meals or theatre-style layouts, and 30 guests for cabaret-style setups. The venue operates on an exclusive hire basis, meaning you have access to the entire space including both ground and lower ground floors.

Venue hire prices vary based on access times required, including setup and breakdown periods. For example, a 16-day hire (9am-6pm daily) costs £56,320 excluding VAT. All quotes are bespoke depending on event type and duration, with a minimum 5-hour hire requirement that cannot be scheduled mid-day.

There is a strict 11pm curfew for guest departure, with loud music required to stop at 10:45pm for private events. All staff and suppliers must vacate by midnight. The venue can provide access from as early as 6am to as late as midnight finish, seven days a week.

The venue includes HD projector, 82-inch 4K Smart TV, 55-inch external-facing TV for branding, PA sound system with built-in speakers, microphone, DJ equipment (excluding decks), customizable RGB lighting throughout both floors, and high-speed Wi-Fi (320 Mbps download). A venue technician is provided during events to ensure smooth operation.

The venue offers complete customization with large floor-to-ceiling windows that can be vinyled for branding, and Icetank has a trusted supplier (KGK Genix) to assist with this. You can add signage, decorations, or wall branding throughout the space, or keep it minimal with the existing white contemporary interior.

Icetank operates on a first-come, first-served basis and does not hold dates. To secure a booking, a 50% non-refundable deposit is required, with the remaining balance due 5 weeks prior to the event date. All quotes are bespoke based on specific dates and requirements.

Included furniture comprises 6 bistro tables (adjustable height), 3 RGB light-up poseur tables, 18 bar stools, 10 trestle tables, 6 square poseur tables, 2 cube benches, 50 white fold-out chairs, and a lectern. Additional or bespoke furniture can be hired at extra cost through preferred suppliers.

Yes, there is a strict policy of no under-21s for private events. For events where most guests are under 21, everyone must leave by 8pm. The venue provides on-the-door security to manage these restrictions and general event security.

Icetank has two kitchens: a demo kitchen on the ground floor (ideal as bar setting or product display) and a catering kitchen on the lower ground floor. You can bring your own caterers (with a non-preferred supplier fee) or use their preferred suppliers. The venue does not have an alcohol license, so all drinks must be pre-paid in advance.

The venue features a large infinity cove ideal for product displays and presentations, street-level 6-foot-wide access doors for easy equipment loading, blackout electric blinds for privacy, a vast skylight for natural light, and a prominent location on a vital pedestrian route between Covent Garden and the British Museum for maximum visibility.




More about Icetank

Covent Garden’s all-white, two-floor blank-canvas venue with floor-to-ceiling windows, infinity cove, and a luxury demo kitchen—built for content-led product launches.


Product Launches, Pop ups and Press Events at Icetank - Events

Capacity: Up to 120 guests (Reception)
Location: Covent Garden, UK, Covent Garden, WC2H 8DW, London
Coordinates: 51.5166301, -0.1258689

Features

  • Wifi
  • 82 inch TV ideal for branding
  • Complete customisation possibility
  • Fully air-conditioned space
  • HD Projectors and an infinity cove
  • Window display 65inch TV

Food & Drink

  • External Catering Allowed
  • External Alcohol Allowed
  • Kitchenette
  • Catering Equipment Provided
  • Professional Kitchen
  • Halal Catering
  • Kosher Catering
  • Recommended Caterering List Available

Space

  • 171m² (1,841ft²)
  • Ceiling Height 3m (10ft)

Licenses

  • Licensed Until 11pm

Capacities

  • 23 Boardroom
  • 80 Buffet
  • 30 Cabaret
  • 60 Dining
  • 60 Dinner Dance
  • 120 Reception
  • 120 Standing
  • 60 Theatre

Venue Guide Prices

Events

Venue Hire Per Morning

PriceSchedule
£2,339 / Venue FeeEvery day, 09:00 - 17:00

Venue Hire Per Evening

PriceSchedule
£3,149 / Venue FeeEvery day, 09:00 - 17:00

Venue Hire Per Day

PriceSchedule
£4,931 / Venue FeeEvery day, 09:00 - 17:00

Venue Hire Per Day

PriceSchedule
£3,176 / Venue FeeEvery day, 09:00 - 17:00

Pop-up

Venue Hire Per Morning

PriceSchedule
£2,339 / Venue FeeEvery day, 09:00 - 17:00

Venue Hire Per Evening

PriceSchedule
£3,149 / Venue FeeEvery day, 09:00 - 17:00

Venue Hire Per Day

PriceSchedule
£4,931 / Venue FeeEvery day, 09:00 - 17:00

Venue Hire Per Day

PriceSchedule
£3,176 / Venue FeeEvery day, 09:00 - 17:00

Frequently Asked Questions

What are the capacity limits for different event layouts at Icetank?

Icetank can accommodate up to 120 guests for standing receptions, 50 guests for seated meals or theatre-style layouts, and 30 guests for cabaret-style setups. The venue operates on an exclusive hire basis, meaning you have access to the entire space including both ground and lower ground floors.

What are the venue hire costs and how is pricing structured?

Venue hire prices vary based on access times required, including setup and breakdown periods. For example, a 16-day hire (9am-6pm daily) costs £56,320 excluding VAT. All quotes are bespoke depending on event type and duration, with a minimum 5-hour hire requirement that cannot be scheduled mid-day.

What are the curfew restrictions and operating hours?

There is a strict 11pm curfew for guest departure, with loud music required to stop at 10:45pm for private events. All staff and suppliers must vacate by midnight. The venue can provide access from as early as 6am to as late as midnight finish, seven days a week.

What AV equipment and technical facilities are included in the hire?

The venue includes HD projector, 82-inch 4K Smart TV, 55-inch external-facing TV for branding, PA sound system with built-in speakers, microphone, DJ equipment (excluding decks), customizable RGB lighting throughout both floors, and high-speed Wi-Fi (320 Mbps download). A venue technician is provided during events to ensure smooth operation.

What branding and customization options are available?

The venue offers complete customization with large floor-to-ceiling windows that can be vinyled for branding, and Icetank has a trusted supplier (KGK Genix) to assist with this. You can add signage, decorations, or wall branding throughout the space, or keep it minimal with the existing white contemporary interior.

What is the booking process and payment structure?

Icetank operates on a first-come, first-served basis and does not hold dates. To secure a booking, a 50% non-refundable deposit is required, with the remaining balance due 5 weeks prior to the event date. All quotes are bespoke based on specific dates and requirements.

What furniture and setup options are included?

Included furniture comprises 6 bistro tables (adjustable height), 3 RGB light-up poseur tables, 18 bar stools, 10 trestle tables, 6 square poseur tables, 2 cube benches, 50 white fold-out chairs, and a lectern. Additional or bespoke furniture can be hired at extra cost through preferred suppliers.

Are there age restrictions for events at Icetank?

Yes, there is a strict policy of no under-21s for private events. For events where most guests are under 21, everyone must leave by 8pm. The venue provides on-the-door security to manage these restrictions and general event security.

What catering options and kitchen facilities are available?

Icetank has two kitchens: a demo kitchen on the ground floor (ideal as bar setting or product display) and a catering kitchen on the lower ground floor. You can bring your own caterers (with a non-preferred supplier fee) or use their preferred suppliers. The venue does not have an alcohol license, so all drinks must be pre-paid in advance.

What unique venue features make Icetank suitable for product launches and press events?

The venue features a large infinity cove ideal for product displays and presentations, street-level 6-foot-wide access doors for easy equipment loading, blackout electric blinds for privacy, a vast skylight for natural light, and a prominent location on a vital pedestrian route between Covent Garden and the British Museum for maximum visibility.

Venue Photos

This venue has 39 professional photos:

Modern event space with sleek decor for product launches and press events.Sleek event space for Shiseido product launch with modern decor and immersive ambiance.Elegant event space with floral ceiling for GLAMDEVA product launch and press events.Modern event space for ACUVUE product launch with blue lighting and branding.Modern event space for product launch featuring Niacinamide Ultra Serum display.Product Launches, Pop ups and Press Events - j4qhtn2stzi.jpgProduct Launches, Pop ups and Press Events - aieinifzuwr.jpgProduct Launches, Pop ups and Press Events - dhkkzyy5v2y.jpgProduct Launches, Pop ups and Press Events - hsb5d5ut4gs.jpgProduct Launches, Pop ups and Press Events - o0urifgzsqy.jpg

...and 29 more photos available.

Amenities & Features

  • 82-inch TV for branding displays
  • HD projector with infinity cove
  • Customisable RGB lighting throughout
  • Street-level access with 6ft-wide doors
  • Large floor-to-ceiling windows for external branding
  • Professional AV/PA system with built-in speakers
  • Venue technician included
  • Complete venue customisation capability

Event Types

Great for: Prime Covent Garden location with large street-facing windows perfect for external branding and maximum visibility.

Suitable for: Event Venues in United Kingdom, Event Venues in London, Event Venues in London for 100 people, Event Venues in Lambeth, Event Venues in Central London, Event Venues in Central London for 100 people, Event Venues in Westminster, Event Venues in Bloomsbury, Event Venues in Fitzrovia, Event Venues in Soho, Event Venues in Soho for 100 people, Bars in London, Bars in London for 100 people, Conference Venues in United Kingdom, Conference Venues in London, Conference Venues in London for 100 people, Conference Venues in Lambeth, Conference Venues in Central London, Conference Venues in Central London for 100 people, Conference Venues in Westminster, Conference Venues in Westminster for 100 people, Conference Venues in Bloomsbury, Conference Venues in Fitzrovia, Conference Venues in Soho, Conference Venues in Soho for 100 people

Additional Information

Contact: Available through HireSpace booking platform

Website: https://www.hirespace.com/Spaces/London/203067/Icetank/Product-Launches-Pop-Ups-And-Press-Events/Events